Lorenza was founded with a clear mission: to create stylish, well-fitting clothing for petite women who often struggle to find garments in their size. The designer and founder, herself petite, understands firsthand the challenges faced by women seeking fashion that truly fits. While the initial focus is on petite sizes, Lorenza’s designs have a universal appeal. Recognizing this, the brand is actively working to offer all its designs in a wide range of sizes to ensure that every woman can enjoy Lorenza’s style. Personal Biography From a young age, fashion has been a passion for Karina, Lorenza’s founder. Growing up in rural Mexico, she cherished visits to the local seamstress, captivated by the colorful scraps and fabrics. Her mother and both grandmothers owned sewing machines, and she learned to sew by watching and helping them. Exposure to fashion magazines like Vanidades further fueled her interest and knowledge about renowned designers. Her formal journey into fashion began during the pandemic, when she discovered the Fashion Design program at Austin Community College. Starting with remote learning and later attending in person as circumstances allowed, she earned a Fashion Design Certificate from ACC. While developing her brand, she applied to the ACC Fashion Incubator and was selected as one of only two designers for Cohort 5. This experience provided invaluable insight into the business side of fashion, and she remains deeply grateful for the support and belief shown by the Incubator team. The choice of the brand name Lorenza is a tribute to her paternal grandmother. She was drawn to the name not only for its personal significance but also because it is more commonly used for men, reflecting her desire to stand out and embrace uniqueness.

En Español Lorenza se fundó con una misión clara: crear ropa elegante y favorecedora para mujeres de baja estatura que a menudo tienen dificultades para encontrar prendas de su talla. La diseñadora y fundadora, también de baja estatura, comprende de primera mano los retos a los que se enfrentan las mujeres que buscan moda que les quede perfecta. Si bien inicialmente se centra en las tallas pequeñas, los diseños de Lorenza tienen un atractivo universal. Consciente de ello, la marca trabaja activamente para ofrecer todos sus diseños en una amplia gama de tallas, garantizando así que todas las mujeres puedan disfrutar del estilo Lorenza. Biografía personal Desde muy joven, la moda ha sido una pasión para Karina la fundadora de Lorenza. Criada en una zona rural de México, disfrutaba enormemente de las visitas a la modista local, fascinada por los coloridos retazos y telas. Su madre y sus dos abuelas tenían máquinas de coser, y aprendió a coser observándolas y ayudándolas. El contacto con revistas de moda como Vanidades alimentó aún más su interés y conocimiento sobre diseñadores de renombre.